Timing is Everything

For sale: West’s deadly nuclear secrets, Jan 6, 2008, Times (UK)


Within 2 days ....

From Poynter Online

Topic: Memos Sent to Romenesko
Date/Time: 1/8/2008 1:56:11 PM
Title: AP to keep a closer eye on Britney
Posted By: Jim Romenesko



Memo from Associated Press' Los Angeles assistant bureau chief
From: Baker, Frank S.
Sent: Tue 1/8/2008 11:58 AM
To: News - Southern California Editorial Staff
Subject: Britney

All:

Now and for the foreseeable future, virtually everything involving Britney is a big deal. That doesn't mean every rumor makes it on the wire. But it does mean that we want to pay attention to what others are reporting and seek to confirm those stories that WE feel warrant the wire. And when we determine that we'll write something, we must expedite it.

Thanks.

Frank